Generative HSE
Safety beliefs, standards, leadership & performance
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Kristy McGrath

Marketing Manager

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Degrees/Qualifications/Awards:

Monash University – Bachelor Business Management (Marketing)/ Economics

Australian Institute of Management - Masters of Business Administration (MBA) - In progress

Years of Experience - 14 years

Industries Worked In – Transport, Telecommunications, Tourism, Financial Services

Milestone Achievements:

  • Winner of the Australian Business Awards for Marketing Excellence 2012
  • Winner of the National Safety Council Awards for the 'What Would You Miss' campaign 2011
  • Marketing expert within the Integration Management Office for the QR National float
  • Delivered £39.8million/year ($95.52million AUD) in incremental income through the delivery of major marketing projects at the Royal Bank of Scotland
  • Complete P&L responsibility for PrimusAOL, managing over 100 staff.
  • Delivered $8 million in incremental income for Queensland Rail Travel 2012
  • Developed and launched the world's first Visa Electron Gift Card
  • Successfully launched GE's first start-up business – GE Money CareCredit

Noteworthy Companies Worked With: Queensland Rail, Aurizon (QR National), General Electric, The Royal Bank of Scotland, Primus Telecom